I like the idea of using a hand-held camera to shoot the music video, like the one used in this video, as it creates an almost documentary style to the video and makes it seem a lot more informal.
Throughout this video, different clips of the group walking around London are shown. I it seems more laid back to most music videos as "random" clips are put together to create the video.
Throughout the video, clips of the band playing on stage are shown, which gives the viewer the impression that the footage is from a tour that the band have just done and that the footage of them wandering through the city is their "time off".
I think this clip of the band looking at their new album in a music shop is quite cheeky and makes them seem more approachable as famous people are going into a shop where "normal" people shop.
This is another shot of the band out and about on the streets of London. I like this as it gives the viewer an insight into the type of things this band get up to in their free time.
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