Calendar November and December

Target Audience Picture

This is the image of a typical Bruce Springsteen fan:

Name: Hank Murphy                                              

Age: 43

Gender: Male

D.O.B: 08/01/1969

Job: Construction Worker

Nationality: American

Born: New Jersey

Works: Randleman's Constructions

Likes
Music, Acoustic Guitars, Bruce Springsteen, Elvis, America, Belgium, Obama, Old Glory, Motorbikes, Trees, Penguins, Learning Languages, Cycling, Reading, War Films, WW2, US Soldiers, Helicopters, Planes, Building Things, Blowing Things Up, Explosions, Guns, Women, Drawing, Lance Armstrong, Livestrong Foundation, Football (American), Delta Force, Baseball, CIA, FBI, SEAL Team Six, Beer

Dislikes
Russia, France, Iraq, Iran, Afghanistan, Golf, Wine, Communists, Socialists, Vegans, Hippies, Cowards, 4x4s, Flag Burners, Soccer, Canada, Mexico, Republicans, Spending Cuts, Political Correctness, Terrorism

This is another picture of the type of target audience that like Bruce Springsteen and his music

Target Audience Survey

I decided to make a questionnaire to help me find out more information about the types of music genres and videos that people prefer. I am going to use social networking sites, such as Facebook/Twitter/MSN/Windows Live Messenger to share my questionnaire and hope that people will fill it in. This will also help me to gain a specific idea of the type of likes and dislikes of my target audience when I interview them.

This is the link to the questionnaire: http://www.surveymonkey.com/s/YHNP39G

These are the questions that I have used to create the questionnaire:

1. What gender are you?

What gender are you?Male Female

2. How old are you?

How old are you?Younger than/or 15 16-18 19-21 22-24 25-27 28-29 30+

3. How often do you watch music videos?

How often do you watch music videos?Never Sometimes Frequently Very frequently

4. What is your favourite music genre?

What is your favourite music genre?Jazz Folk Rock Country Pop Acoustic Heavy Metal R and B Indie Other

Other (please specify)

5. How do you watch music videos?

How do you watch music videos?TV Youtube iPod MixMash.com MTV.com Sonyentertainment.com Muchmusic.com Other

Other (please specify)

6. Do you prefer a music video with a lot of narrative?

Do you prefer a music video with a lot of narrative?Yes No

7. Do you prefer music videos that have a good storyline or music videos that focus solely on the band?

Do you prefer music videos that have a good storyline or music videos that focus solely on the band?Storyline Band Both

8. What locations would you expect to see in an acoustic music video?

What locations would you expect to see in an acoustic music video?Beach Fields Sea Park Flowers Sunshine Bright Sky Dark Sky Lots of different locations

Other (please specify)

9. Have you heard of Bruce Springsteen?

Have you heard of Bruce Springsteen?Yes No

10. If Yes, what kind of age range for an actor would you expect to see in a music video using one of his songs?

If Yes, what kind of age range for an actor would you expect to see in a music video using one of his songs?20-30 31-40 41-50 50+

Other (please specify)