For example, in the editing of my AS film opening, I used colour correction, in Adobe After Effects to change the colour of the footage from a bright colour, which is how it looked when I filmed it, to a dark blue colour, as this helped to show the audience that the scene was quite somber.
Instead of changing the colour to a dark blue, I could shoot the music video in monochrome, which is back and white, as this would also fit the style and genre of the song. I could either shoot the whole video in black and white or I could highlight certain colours in the footage, for example, everything could be in black and white, but the colour of the actor's guitar could be brown.
These are examples of using black and white with certain objects in colour:
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